Web Designer Schema

The Web Designer Schema organises web designer identity, contact, location, opening hours, websites, and client information into a consistent format, using Schema.org vocabulary where applicable.

Complete JSON definition

1 Scope

The Web Designer Schema describes a web designer. It covers identity, incorporation details, contact, and location, including the address and coordinates. It also covers opening hours, images, reputation, a price indication, web design, and web designer details. A service is included only when the web designer states that they offer it. Reputation figures come from one provider and are not combined into a single rating. A missing value stays unknown. The price indication is a level, not a fee. JSON-LD uses the Schema.org type ProfessionalService. Schema.org does not define WebDesigner.

2 Attributes

Names outside this reference are unsupported or reserved.

2.1 Identity

Name	Type	Schema.org	Description
Identifier `webdesigner.id`	text	@id	The permanent unique identifier already assigned to the web designer. JSON-LD states the same value as @id. The identifier is not calculated from the name, telephone, or address.
Title `webdesigner.title`	text	name	The name of the web designer.
Description `webdesigner.description`	text	description	A text description of the web designer.

2.2 Incorporation details

Name	Type	Schema.org	Description
Company name `webdesigner.company.name`	text	legalName	The registered company name, when the business is registered at Companies House and states that name. A missing value stays unknown. This is not the trading name. JSON-LD uses legalName.
Company number `webdesigner.company.number`	text	additionalProperty	The company number, when the business is registered at Companies House and states that number. A missing value stays unknown. This is not a VAT number. When a number is stated, JSON-LD uses a PropertyValue named companyNumber.
Incorporation date `webdesigner.company.incorporated_on`	date	foundingDate	The incorporation date, when the business is registered at Companies House and states that date. A missing date stays unknown. JSON-LD uses foundingDate for that stated date.
VAT number `webdesigner.company.vat`	text	vatID	The VAT number, when the business is registered for VAT and states that number. A missing value stays unknown. This is not the company number. JSON-LD uses vatID.

2.3 Contact

Name	Type	Schema.org	Description
Phone `webdesigner.contact.phone`	text	telephone	The telephone number of the web designer.
Url `webdesigner.contact.url`	url	url	The website address of the web designer.
Social profiles `webdesigner.contact.social`	list	sameAs	Official profiles of the business on third-party social platforms. Excludes the business's own website (see contact.url) and booking or review listings. Each entry has a platform and the absolute https address of the business's own profile. The platform is facebook, instagram, x, linkedin, tiktok, youtube, threads, pinterest, or other. A platform is listed once, except other. The address must use that platform's site. A share or post address is omitted. An entry may also record source, date, confidence, and verification status. JSON-LD uses sameAs for each accepted address.
Booking and review listings `webdesigner.contact.listings`	list	sameAs	Profiles of the business on booking and review platforms. Excludes the business's own website (see contact.url) and official social profiles (see contact.social). Each entry has a platform and the absolute https address of the business's own profile. The platform is tripadvisor, booking_com, google_business_profile, opentable, or other. A platform is listed once, except other. The address must use that platform's site. A share or post address is omitted. An entry may also record source, date, confidence, and verification status. JSON-LD uses sameAs for each accepted address.
Email `webdesigner.contact.email`	email	email	An email address for the web designer, when one is stated. Leave it empty when none is known.

2.4 Location and coordinates

Name	Type	Schema.org	Description
Address `webdesigner.location.address`	text	address	The postal address of the web designer. The original address line stays intact.
Latitude `webdesigner.location.latitude`	number	latitude	The WGS84 latitude of the web designer.
Longitude `webdesigner.location.longitude`	number	longitude	The WGS84 longitude of the web designer. A coordinate pair is required before JSON-LD includes GeoCoordinates.
Postcode `webdesigner.location.postcode`	text	postalCode	The UK postcode when one postcode is present in the postal address.
Street `webdesigner.location.street`	text	streetAddress	The street line when the postal address separates it from the town. A borough is not the street.
Locality `webdesigner.location.locality`	text	addressLocality	The town or city when the postal address states it as its own part. A borough is not the locality.
Region `webdesigner.location.region`	text	addressRegion	The county or region when the postal address states it as its own part. A media-market code is not a region and is left empty.
Country `webdesigner.location.country`	text	addressCountry	The country when the address states it. A two-letter country code is recorded as the country name. Leave it empty when the country is not stated.

2.5 Opening hours

Name	Type	Schema.org	Description
Opening hours `webdesigner.hours.opening`	object	openingHoursSpecification	The regular opening hours when a weekly timetable states each open day and its opening and closing times. A current open or closed status is not opening hours. Busy periods are not opening hours. A day with no stated times is left empty.

2.6 Images

Name	Type	Schema.org	Description
Logo `webdesigner.image.logo`	url	logo	The address of the web designer logo, when one is stated. A missing address is omitted.
Main image `webdesigner.image.main`	url	image	The address of the main image of the web designer, when one is stated. A count of photographs is not an image. A missing address is omitted.

2.7 Reputation

Name	Type	Schema.org	Description
Review rating `webdesigner.review.rating`	number	ratingValue	A review score from one provider. It is not a qualification or an award. A scale is recorded only when that provider states it. The score stays in the native record and is not copied into the core business JSON-LD.
Review count `webdesigner.review.count`	integer	reviewCount	The number of reviews accompanying a review rating from the same provider. It is not calculated from another provider.
Rating count `webdesigner.review.rating_count`	integer	ratingCount	The number of ratings when the provider states it separately from the number of reviews. It is not calculated from the distribution.
Rating distribution `webdesigner.review.distribution`	object	—	Numbers recorded against scores 1 to 5. They are not the review count. Schema.org has no single property for the five counts, so this stays unmapped.
Rating scale `webdesigner.review.scale`	object	—	The lowest and highest points of a review scale, when the scale is stated. Schema.org records those points as separate properties, so this attribute is not given one of them.
Review provider `webdesigner.review.provider`	text	—	The organisation that published these figures. Figures from another provider are a separate observation and are not averaged together.
Observation date `webdesigner.review.observed_on`	date	—	The date on which these figures were observed, when that date is stated.

2.8 Price

Name	Type	Schema.org	Description
Price level `webdesigner.price_range`	text	priceRange	A price indication using £, ££, or £££. Leave it empty when none is stated. This is not a fee.

2.9 Web design

Name	Type	Schema.org	Description
Website design `webdesigner.service.design`	boolean	Service	Whether the web designer designs a website. Redesigning an existing site is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Website maintenance and updates `webdesigner.service.maintenance`	boolean	Service	Whether the web designer maintains a website and keeps it updated, including help outside ordinary hours. Hosting the site is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
SEO `webdesigner.service.seo`	boolean	Service	Whether the web designer offers search engine optimisation, including local search and building links. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Website redesign `webdesigner.service.redesign`	boolean	Service	Whether the web designer redesigns an existing website. Designing a new website is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Digital marketing advice `webdesigner.service.advice`	boolean	Service	Whether the web designer gives digital marketing advice, including mentoring and a consultation. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Branding `webdesigner.service.branding`	boolean	Service	Whether the web designer offers branding. A logo is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Logo design `webdesigner.service.logo`	boolean	Service	Whether the web designer designs a logo. Broader branding is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Website training `webdesigner.service.training`	boolean	Service	Whether the web designer trains a customer to manage their own website. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Website hosting `webdesigner.service.hosting`	boolean	Service	Whether the web designer hosts a website. Email hosting is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
E-commerce websites `webdesigner.service.ecommerce`	boolean	Service	Whether the web designer builds an online shop or a booking system, including an upgrade of an existing shop. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Social media setup `webdesigner.service.social`	boolean	Service	Whether the web designer sets up social media. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Print and stationery design `webdesigner.service.print`	boolean	Service	Whether the web designer designs print and stationery, including business cards, letterheads, banners, and printing. Signage is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Marketing and lead-generation websites `webdesigner.service.lead_sites`	boolean	Service	Whether the web designer builds a website for marketing or lead generation. A general website is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Custom database-driven websites `webdesigner.service.database`	boolean	Service	Whether the web designer builds a custom database-driven website, including invoice software. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
IT support and solutions `webdesigner.service.it`	boolean	Service	Whether the web designer offers IT support. Repairing a device is not this service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Advertising design `webdesigner.service.advertising`	boolean	Service	Whether the web designer designs advertising, including a menu. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Business profile setup `webdesigner.service.business_profile`	boolean	Service	Whether the web designer sets up a business listing profile. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Paid search advertising `webdesigner.service.paid_search`	boolean	Service	Whether the web designer manages paid search advertising. Email marketing is included. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Email hosting and management `webdesigner.service.email_hosting`	boolean	Service	Whether the web designer hosts and manages email. Website hosting is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Website and email security recovery `webdesigner.service.security`	boolean	Service	Whether the web designer recovers a website or an email account after a security incident. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Domain registration and transfer `webdesigner.service.domains`	boolean	Service	Whether the web designer registers or transfers a domain name. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Copywriting `webdesigner.service.copywriting`	boolean	Service	Whether the web designer writes copy for a website. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Video production `webdesigner.service.video`	boolean	Service	Whether the web designer produces video. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Multilingual websites `webdesigner.service.multilingual`	boolean	Service	Whether the web designer builds a website in more than one language. The languages a person speaks are separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
On-site visits `webdesigner.service.visits`	boolean	Service	Whether the web designer visits the customer on site. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Signage `webdesigner.service.signage`	boolean	Service	Whether the web designer produces signage. Other print design is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.

2.10 Web designer details

Name	Type	Schema.org	Description
Languages spoken `webdesigner.details.languages`	list	availableLanguage	The languages the web designer states that they speak. The recorded values are English, Polish, Welsh, French, Spanish, and Other. An empty list is omitted. JSON-LD uses availableLanguage.
Mobile-friendly websites `webdesigner.details.mobile`	boolean	additionalProperty	Whether the web designer states that the websites they build work on a phone. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named mobileFriendlyWebsites.
Monthly performance reporting `webdesigner.details.reporting`	boolean	additionalProperty	Whether the web designer provides a monthly performance report. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named monthlyReporting.
Monthly invoicing `webdesigner.details.invoicing`	boolean	additionalProperty	Whether the web designer invoices monthly. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named monthlyInvoicing.