Vineyard Schema

The Vineyard Schema organises vineyard identity, contact, location, opening hours, products and experiences, facilities and visitor information into a consistent format, using Schema.org vocabulary where applicable.

Complete JSON definition

1 Scope

The Vineyard Schema describes a vineyard. It covers identity, incorporation details, contact, and location, including the address and coordinates. It also covers opening hours, images, reputation, a price indication, products and experiences, amenities, and vineyard details. A product or an experience is included only when the vineyard states that it offers it. Reputation figures come from one provider and are not combined into a single rating. A missing value stays unknown. The price indication is a level, not a bottle price. A reservation is recorded only as whether the vineyard accepts reservations.

2 Attributes

Names outside this reference are unsupported or reserved.

2.1 Identity

Name	Type	Schema.org	Description
Identifier `vineyard.id`	text	@id	The permanent unique identifier already assigned to the vineyard. JSON-LD states the same value as @id. The identifier is not calculated from the name, telephone, or address.
Title `vineyard.title`	text	name	The name of the vineyard.
Description `vineyard.description`	text	description	A text description of the vineyard.

2.2 Incorporation details

Name	Type	Schema.org	Description
Company name `vineyard.company.name`	text	legalName	The registered company name, when the business is registered at Companies House and states that name. A missing value stays unknown. This is not the trading name. JSON-LD uses legalName.
Company number `vineyard.company.number`	text	additionalProperty	The company number, when the business is registered at Companies House and states that number. A missing value stays unknown. This is not a VAT number. When a number is stated, JSON-LD uses a PropertyValue named companyNumber.
Incorporation date `vineyard.company.incorporated_on`	date	foundingDate	The incorporation date, when the business is registered at Companies House and states that date. A missing date stays unknown. JSON-LD uses foundingDate for that stated date.
VAT number `vineyard.company.vat`	text	vatID	The VAT number, when the business is registered for VAT and states that number. A missing value stays unknown. This is not the company number. JSON-LD uses vatID.

2.3 Contact

Name	Type	Schema.org	Description
Phone `vineyard.contact.phone`	text	telephone	The telephone number of the vineyard.
Url `vineyard.contact.url`	url	url	The website address of the vineyard.
Email `vineyard.contact.email`	email	email	An email address for the vineyard, when one is stated. Leave it empty when none is known.

2.4 Location and coordinates

Name	Type	Schema.org	Description
Address `vineyard.location.address`	text	address	The postal address of the vineyard. The original address line stays intact.
Latitude `vineyard.location.latitude`	number	latitude	The WGS84 latitude of the vineyard.
Longitude `vineyard.location.longitude`	number	longitude	The WGS84 longitude of the vineyard. A coordinate pair is required before JSON-LD includes GeoCoordinates.
Postcode `vineyard.location.postcode`	text	postalCode	The UK postcode when one postcode is present in the postal address.
Street `vineyard.location.street`	text	streetAddress	The street line when the postal address separates it from the town. A borough is not the street.
Locality `vineyard.location.locality`	text	addressLocality	The town or city when the postal address states it as its own part. A borough is not the locality.
Region `vineyard.location.region`	text	addressRegion	The county or region when the postal address states it as its own part. A media-market code is not a region and is left empty.
Country `vineyard.location.country`	text	addressCountry	The country when the address states it. A two-letter country code is recorded as the country name. Leave it empty when the country is not stated.

2.5 Opening hours

Name	Type	Schema.org	Description
Opening hours `vineyard.hours.opening`	object	openingHoursSpecification	The regular opening hours when a weekly timetable states each open day and its opening and closing times. A current open or closed status is not opening hours. Busy periods are not opening hours. A day with no stated times is left empty.

2.6 Images

Name	Type	Schema.org	Description
Logo `vineyard.image.logo`	url	logo	The address of the vineyard logo, when one is stated. A missing address is omitted.
Main image `vineyard.image.main`	url	image	The address of the main image of the vineyard, when one is stated. A count of photographs is not an image. A missing address is omitted.

2.7 Reputation

Name	Type	Schema.org	Description
Review rating `vineyard.review.rating`	number	ratingValue	A review score from one provider. It is not a qualification or an award. A scale is recorded only when that provider states it. The score stays in the native record and is not copied into the core business JSON-LD.
Review count `vineyard.review.count`	integer	reviewCount	The number of reviews accompanying a review rating from the same provider. It is not calculated from another provider.
Rating count `vineyard.review.rating_count`	integer	ratingCount	The number of ratings when the provider states it separately from the number of reviews. It is not calculated from the distribution.
Rating distribution `vineyard.review.distribution`	object	—	Numbers recorded against scores 1 to 5. They are not the review count. Schema.org has no single property for the five counts, so this stays unmapped.
Rating scale `vineyard.review.scale`	object	—	The lowest and highest points of a review scale, when the scale is stated. Schema.org records those points as separate properties, so this attribute is not given one of them.
Review provider `vineyard.review.provider`	text	—	The organisation that published these figures. Figures from another provider are a separate observation and are not averaged together.
Observation date `vineyard.review.observed_on`	date	—	The date on which these figures were observed, when that date is stated.

2.8 Price

Name	Type	Schema.org	Description
Price level `vineyard.price_range`	text	priceRange	A price indication using £, ££, £££, or ££££. Leave it empty when none is stated. This is not a bottle price.

2.9 Products and experiences

Name	Type	Schema.org	Description
Bottle sales on site `vineyard.service.bottle_sales`	boolean	Service	Whether the vineyard sells bottles on site. Delivery and online ordering are a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Wine tasting `vineyard.service.tasting`	boolean	Service	Whether the vineyard offers wine tasting. Wine flights, a vineyard tour, and sparkling wine are separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Vineyard and winery tour `vineyard.service.tour`	boolean	Service	Whether the vineyard offers a vineyard or winery tour. A guided tour, a self-guided tour, and a walk among the vines are separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Sparkling wine `vineyard.service.sparkling`	boolean	Service	Whether the vineyard offers sparkling wine. Wine tasting and cider are separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Cheese and charcuterie boards `vineyard.service.boards`	boolean	Service	Whether the vineyard offers cheese or charcuterie boards, including a sharing platter, a ploughman's, tapas, or snacks. Lunch is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Guided tours `vineyard.service.guided_tour`	boolean	Service	Whether the vineyard offers a guided tour, including a private tour. A self-guided tour and a general vineyard tour are separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Lunch `vineyard.service.lunch`	boolean	Service	Whether the vineyard serves lunch, including a barbecue or fish and chips. Breakfast and a Sunday roast are separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Cafe (coffee and cake) `vineyard.service.cafe`	boolean	Service	Whether the vineyard has a cafe for coffee and cake, including pastries. Lunch is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Wine delivery and online ordering `vineyard.service.delivery`	boolean	Service	Whether the vineyard delivers wine or takes orders online, including click and collect. Bottle sales on site are separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Wedding venue `vineyard.service.wedding`	boolean	Service	Whether the vineyard offers the site as a wedding venue. Private events are a separate detail. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Wine flights `vineyard.service.flights`	boolean	Service	Whether the vineyard offers wine flights. A general wine tasting is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Live music and events `vineyard.service.events`	boolean	Service	Whether the vineyard hosts live music or events, including an evening event, a wine and sound pairing, or a food pop-up. A wedding is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Cider and other drinks `vineyard.service.drinks`	boolean	Service	Whether the vineyard offers cider or other drinks, including beer, mead, brandy, or apple juice. Sparkling wine and wine tasting are separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Breakfast and brunch `vineyard.service.breakfast`	boolean	Service	Whether the vineyard serves breakfast or brunch. Lunch is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Pizza `vineyard.service.pizza`	boolean	Service	Whether the vineyard serves pizza. Lunch is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Grape picking `vineyard.service.picking`	boolean	Service	Whether the vineyard offers grape picking. A vineyard tour is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Afternoon and cream tea `vineyard.service.tea`	boolean	Service	Whether the vineyard offers afternoon tea or cream tea. A cafe is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Picnic `vineyard.service.picnic`	boolean	Service	Whether the vineyard offers a picnic. Outdoor seating is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Self-guided tour `vineyard.service.self_guided`	boolean	Service	Whether the vineyard offers a self-guided tour. A guided tour and a walk among the vines are separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Sunday roast `vineyard.service.roast`	boolean	Service	Whether the vineyard serves a Sunday roast. Lunch is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.

2.10 Amenities

Name	Type	Schema.org	Description
Walk around the vines `vineyard.amenity.vine_walk`	boolean	amenityFeature	Whether visitors can walk among the vines. A guided tour and a self-guided tour are separate services. A missing value is unknown, not absent.
Outdoor seating `vineyard.amenity.outdoor_seating`	boolean	amenityFeature	Whether the vineyard has outdoor seating, including covered seating, heated seating, or a cabana. Indoor seating is separate. A missing value is unknown, not absent.
Indoor seating `vineyard.amenity.indoor_seating`	boolean	amenityFeature	Whether the vineyard has indoor seating. Outdoor seating is separate. A missing value is unknown, not absent.
Dog friendly `vineyard.amenity.dog_friendly`	boolean	amenityFeature	Whether the vineyard welcomes dogs. Animals kept on site are a separate detail. A missing value is unknown, not absent.
Free parking `vineyard.amenity.parking`	boolean	amenityFeature	Whether the vineyard has free parking. A missing value is unknown, not absent.
Wheelchair access `vineyard.amenity.wheelchair_access`	boolean	amenityFeature	Whether the vineyard has wheelchair access. A missing value is unknown, not absent.
On-site shop `vineyard.amenity.shop`	boolean	amenityFeature	Whether the vineyard has a shop on site. Bottle sales are a separate service. A missing value is unknown, not absent.
Bar area `vineyard.amenity.bar`	boolean	amenityFeature	Whether the vineyard has a bar, including cocktails. Wine tasting is separate. A missing value is unknown, not absent.
Customer toilets `vineyard.amenity.toilets`	boolean	amenityFeature	Whether the vineyard has customer toilets. A missing value is unknown, not absent.

2.11 Vineyard details

Name	Type	Schema.org	Description
Private events hosted `vineyard.details.private_events`	boolean	additionalProperty	Whether the vineyard hosts private events. A wedding venue is a separate service. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named privateEvents.
Booking / reservations `vineyard.details.reservations`	boolean	acceptsReservations	Whether the vineyard accepts reservations for a tasting or a tour. This is not a reservation record and not a price. A missing value stays unknown. JSON-LD uses acceptsReservations only when the value is stated as yes or no.
Children welcome `vineyard.details.children`	boolean	additionalProperty	Whether children are welcome. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named childrenWelcome.
Dietary requirements catered for `vineyard.details.dietary`	boolean	additionalProperty	Whether the vineyard states that it can meet dietary requirements. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named dietaryRequirements.
Walk-ins welcome `vineyard.details.walk_in`	boolean	additionalProperty	Whether the vineyard welcomes visitors without a reservation. Reservations are a separate field. Opening hours are a separate field. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named walkIn.
Wine awards `vineyard.details.awards`	text	award	A wine award the vineyard states, such as a medal or a competition result. A missing value stays unknown. This is not a review score. JSON-LD uses award.
Rooms / overnight stays `vineyard.details.rooms`	boolean	additionalProperty	Whether the vineyard offers rooms or overnight stays. A dinner hamper and a sauna or jacuzzi stay with this detail. This is not a hotel listing. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named overnightStays.
Family run `vineyard.details.family_run`	boolean	additionalProperty	Whether the vineyard is family run. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named familyRun.
Sustainable / eco operation `vineyard.details.sustainable`	boolean	additionalProperty	Whether the vineyard states that it runs a sustainable or lower-impact operation, including an off-grid site. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named sustainableOperation.
Wine club membership `vineyard.details.membership`	boolean	additionalProperty	Whether the vineyard offers a wine club or membership. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named wineClub.
Animals on site `vineyard.details.animals`	boolean	additionalProperty	Whether the vineyard has animals on site, including an alpaca walk. A dog-friendly visit is separate. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named animalsOnSite.