Category schema · Dentists

Dentist Schema

The Dentist Schema organises practice identity, contact, location, opening hours, services, facilities and patient information into a consistent format, using Schema.org vocabulary where applicable.

Complete JSON definition

1 Scope

The Dentist Schema describes a dental practice. It covers identity, incorporation details, contact, and location, including the address and coordinates. It also covers opening hours, images, reputation, a price indication, dental services, amenities, and practice details. A dental service is included only when the practice states that it offers that service. Reputation figures come from one provider and are not combined into a single rating. A missing value stays unknown. The price indication is a level, not a treatment price, and a booking is not part of this schema.

2 Attributes

Names outside this reference are unsupported or reserved.

2.1 Identity

Name	Type	Schema.org	Description
Identifier `dentist.id`	text	@id	The permanent unique identifier already assigned to the practice. JSON-LD states the same value as @id. The identifier is not calculated from the name, telephone, or address.
Title `dentist.title`	text	name	The name of the practice.
Description `dentist.description`	text	description	A text description of the practice.

2.2 Incorporation details

Name	Type	Schema.org	Description
Company name `dentist.company.name`	text	legalName	The registered company name, when the business is registered at Companies House and states that name. A missing value stays unknown. This is not the trading name. JSON-LD uses legalName.
Company number `dentist.company.number`	text	additionalProperty	The company number, when the business is registered at Companies House and states that number. A missing value stays unknown. This is not a VAT number. When a number is stated, JSON-LD uses a PropertyValue named companyNumber.
Incorporation date `dentist.company.incorporated_on`	date	foundingDate	The incorporation date, when the business is registered at Companies House and states that date. A missing date stays unknown. JSON-LD uses foundingDate for that stated date.
VAT number `dentist.company.vat`	text	vatID	The VAT number, when the business is registered for VAT and states that number. A missing value stays unknown. This is not the company number. JSON-LD uses vatID.

2.3 Contact

Name	Type	Schema.org	Description
Phone `dentist.contact.phone`	text	telephone	The telephone number of the practice.
Url `dentist.contact.url`	url	url	The website address of the practice.
Email `dentist.contact.email`	email	email	An email address for the practice, when one is stated. Leave it empty when none is known.

2.4 Location and coordinates

Name	Type	Schema.org	Description
Address `dentist.location.address`	text	address	The postal address of the practice. The original address line stays intact.
Latitude `dentist.location.latitude`	number	latitude	The WGS84 latitude of the practice.
Longitude `dentist.location.longitude`	number	longitude	The WGS84 longitude of the practice. A coordinate pair is required before JSON-LD includes GeoCoordinates.
Postcode `dentist.location.postcode`	text	postalCode	The UK postcode when one postcode is present in the postal address.
Street `dentist.location.street`	text	streetAddress	The street line when the postal address separates it from the town. A borough is not the street.
Locality `dentist.location.locality`	text	addressLocality	The town or city when the postal address states it as its own part. A borough is not the locality.
Region `dentist.location.region`	text	addressRegion	The county or region when the postal address states it as its own part. A media-market code is not a region and is left empty.
Country `dentist.location.country`	text	addressCountry	The country when the address states it. A two-letter country code is recorded as the country name. Leave it empty when the country is not stated.

2.5 Opening hours

Name	Type	Schema.org	Description
Opening hours `dentist.hours.opening`	object	openingHoursSpecification	The regular opening hours when a weekly timetable states each open day and its opening and closing times. A current open or closed status is not opening hours. Busy periods are not opening hours. A day with no stated times is left empty.

2.6 Images

Name	Type	Schema.org	Description
Logo `dentist.image.logo`	url	logo	The address of the practice logo, when one is stated. A missing address is omitted.
Main image `dentist.image.main`	url	image	The address of the main image of the practice, when one is stated. A count of photographs is not an image. A missing address is omitted.

2.7 Reputation

Name	Type	Schema.org	Description
Review rating `dentist.review.rating`	number	ratingValue	A review score from one provider. It is not a clinical rating. A scale is recorded only when that provider states it. The score stays in the native record and is not copied into the core business JSON-LD.
Review count `dentist.review.count`	integer	reviewCount	The number of reviews accompanying a review rating from the same provider. It is not calculated from another provider.
Rating count `dentist.review.rating_count`	integer	ratingCount	The number of ratings when the provider states it separately from the number of reviews. It is not calculated from the distribution.
Rating distribution `dentist.review.distribution`	object	—	Numbers recorded against scores 1 to 5. They are not the review count. Schema.org has no single property for the five counts, so this stays unmapped.
Rating scale `dentist.review.scale`	object	—	The lowest and highest points of a review scale, when the scale is stated. Schema.org records those points as separate properties, so this attribute is not given one of them.
Review provider `dentist.review.provider`	text	—	The organisation that published these figures. Figures from another provider are a separate observation and are not averaged together.
Observation date `dentist.review.observed_on`	date	—	The date on which these figures were observed, when that date is stated.

2.8 Price

Name	Type	Schema.org	Description
Price level `dentist.price_range`	text	priceRange	A price indication using £, ££, £££, or ££££. Leave it empty when none is stated. This is not a treatment price.

2.9 Services

Name	Type	Schema.org	Description
Emergency dental appointments `dentist.service.emergency_appointments`	boolean	Service	Whether the practice offers emergency dental appointments. Same-day availability is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Same-day availability `dentist.service.same_day`	boolean	Service	Whether the practice states that an appointment is available on the same day. This is not an emergency appointment. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Routine dental check-ups `dentist.service.routine_checkups`	boolean	Service	Whether the practice offers routine dental check-ups. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Dental fillings `dentist.service.fillings`	boolean	Service	Whether the practice offers dental fillings. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Dental hygiene `dentist.service.hygiene`	boolean	Service	Whether the practice offers dental hygiene, including scale and polish and teeth cleaning. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Tooth extraction `dentist.service.extraction`	boolean	Service	Whether the practice offers routine tooth extraction. Wisdom-tooth extraction is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Wisdom-tooth extraction `dentist.service.wisdom_tooth_extraction`	boolean	Service	Whether the practice offers wisdom-tooth extraction. This is not a routine extraction. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Crowns `dentist.service.crowns`	boolean	Service	Whether the practice offers crowns. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Dental X-rays `dentist.service.x_rays`	boolean	Service	Whether the practice offers dental X-rays. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Dental implants `dentist.service.implants`	boolean	Service	Whether the practice offers dental implants. Bone grafting is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Bone grafting `dentist.service.bone_grafting`	boolean	Service	Whether the practice offers bone grafting. This is not a dental implant. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Root canal treatment `dentist.service.root_canal`	boolean	Service	Whether the practice offers root canal treatment. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Dentures `dentist.service.dentures`	boolean	Service	Whether the practice offers dentures. Impressions for dentures are part of this service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Invisalign `dentist.service.invisalign`	boolean	Service	Whether the practice offers Invisalign clear aligners. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Orthodontic treatment `dentist.service.orthodontics`	boolean	Service	Whether the practice offers orthodontic treatment. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Dental bridges `dentist.service.bridges`	boolean	Service	Whether the practice offers dental bridges. Bridge repair is part of this service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Teeth whitening `dentist.service.whitening`	boolean	Service	Whether the practice offers teeth whitening. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Sedation dentistry `dentist.service.sedation`	boolean	Service	Whether the practice offers sedation dentistry. Record this when the practice states it. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Dental repairs `dentist.service.repairs`	boolean	Service	Whether the practice offers repairs to broken or chipped teeth. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Composite bonding `dentist.service.composite_bonding`	boolean	Service	Whether the practice offers composite bonding. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Veneers `dentist.service.veneers`	boolean	Service	Whether the practice offers veneers. Dental inlays are a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Dental inlays `dentist.service.inlays`	boolean	Service	Whether the practice offers dental inlays. This is not a veneer. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Cosmetic dentistry `dentist.service.cosmetic`	boolean	Service	Whether the practice offers cosmetic dentistry. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Botox and facial aesthetics `dentist.service.facial_aesthetics`	boolean	Service	Whether the practice offers Botox and facial aesthetics, including dermal fillers. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.

2.10 Amenities

Name	Type	Schema.org	Description
Free parking `dentist.amenity.free_parking`	boolean	amenityFeature	Whether the practice has free parking. A missing value is unknown, not absent.
Wheelchair access `dentist.amenity.wheelchair_access`	boolean	amenityFeature	Whether the practice has wheelchair access. A missing value is unknown, not absent.

2.11 Practice

Name	Type	Schema.org	Description
NHS / private treatment offered `dentist.practice.funding`	text	additionalProperty	Whether the practice offers NHS treatment, private treatment, or both. The values are NHS only, Private only, and NHS and private. Record this from the practice or the NHS directory. A missing value is unknown. When a value is stated, JSON-LD uses a PropertyValue named funding. Schema.org healthPlanNetworkId identifies a plan network, so it is not used here.
Support for anxious patients `dentist.practice.anxious_patients`	boolean	additionalProperty	Whether the practice offers support for anxious patients. This is not a treatment. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named anxiousPatients.
Children welcome `dentist.practice.children_welcome`	boolean	additionalProperty	Whether children are welcome. A children's check-up is a service and is not recorded by this field. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named childrenWelcome.
Accepting new patients `dentist.practice.accepting_new_patients`	boolean	isAcceptingNewPatients	Whether the practice is accepting new patients. Record this from the practice or the NHS directory. A missing value is unknown, not false.
New-patient observation date `dentist.practice.accepting_new_patients_observed_on`	date	additionalProperty	The date on which new-patient availability was observed. A missing date does not mean the practice is accepting patients. When a date is stated, JSON-LD uses a PropertyValue named acceptingNewPatientsObserved.
Written treatment plan with costs `dentist.practice.written_treatment_plan`	boolean	additionalProperty	Whether the practice provides a written treatment plan that includes costs. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named writtenTreatmentPlan.
Free consultation `dentist.practice.free_consultation`	boolean	additionalProperty	Whether the practice offers a free consultation. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named freeConsultation.
Walk-in patients `dentist.practice.walk_in`	boolean	additionalProperty	Whether the practice accepts walk-in patients. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named walkIn.
Deposit `dentist.practice.deposit`	boolean	additionalProperty	Whether the practice requires a deposit. A booking fee, a missed-appointment fee, and a registration fee are separate fields. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named deposit.
Booking fee `dentist.practice.booking_fee`	boolean	additionalProperty	Whether the practice charges a booking fee. This is not a deposit. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named bookingFee.
Missed-appointment fee `dentist.practice.missed_appointment_fee`	boolean	additionalProperty	Whether the practice charges a fee for a missed appointment. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named missedAppointmentFee.
Registration fee `dentist.practice.registration_fee`	boolean	additionalProperty	Whether the practice charges a registration fee. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named registrationFee.
Online booking `dentist.practice.online_booking`	boolean	additionalProperty	Whether the practice offers online booking. This is not an offer and not a price. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named onlineBooking.