Independent reference for structured UK business information

Schema.org.uk

Your business.Your data.Your digital identity.

Structured reference information for UK businesses

Claim your place in the UK's structured business knowledge network. Keep the information that describes your business accurate, including for AI-powered discovery systems.

Each category schema sets out who a business is, where it operates, and what it offers.

Explore Schemas How It Works

1Purpose

Better structure. Clearer understanding.

The better the structure of the data, the better AI can understand what a business does and what it can offer. A name and an address show where a business is. Facilities, services, policies and suitability need the same clear definitions.

For AI

Consistent attributes and definitions show what a business does and what it offers, so an assistant can explain the business from the record.

For people

Find a business from the details that match what you need.

For businesses

Control the description of the business, and keep services and facilities accurate for people and for software.

2Method

How a category schema is made

Different types of businesses need different information. Each category follows the same three stages.

  1. 2.1

    Discover

    We identify the information that matters for each type of business, from facilities and services to customer experiences.

  2. 2.2

    Structure

    We organise this information into clear, consistent business schemas, using established standards where possible.

  3. 2.3

    Improve

    Business owners can help complete and confirm their information, making profiles more accurate and useful.

3Principles

Principles of the register

  1. Persistent identifiers

    Every business receives one persistent identifier, shared across categories, so the same business is never described twice.

  2. Recorded provenance

    Important attributes keep their source, date and verification status alongside the value.

  3. Claims kept distinct

    Information supplied by a business, independently verified facts and derived observations are recorded separately and never merged.

  4. Reviews ask, sources answer

    Customer reviews help identify the questions people ask. They are not treated as verified facts.

  5. Independence

    Payment never confers verified status or influences an independent assessment.

  6. Established vocabulary

    Schema.org terms are used where suitable. Additional fields are defined, documented and versioned.

4Participation

Every business deserves a digital identity it can control.

Claim it. Complete it. Verify it. Maintain it. Businesses know their services and facilities better than anyone. Schema.org.uk aims to make it easier for an owner to hold that record and keep it accurate.

  1. Claim it

    Hold the record of what the business is.

  2. Complete it

    Add the services and facilities people ask about.

  3. Verify it

    Confirm what is stated. A missing value stays unknown.

  4. Maintain it

    Change the record when the business changes.

5About

Status and independence

Schema.org.uk is an independent project. It is not the official Schema.org site. It uses Schema.org vocabulary where applicable.

The schemas describe information shared across kinds of UK businesses. Hotels, dentists, hairdressers, beauty salons, vineyards, restaurants, theatres, cafes, pubs, and vehicle repair shops are published examples, not the limit. Consumer sites that use this information are separate from these pages.