Photographer Schema

The Photographer Schema organises photographer identity, contact, location, opening hours, photography, and client information into a consistent format, using Schema.org vocabulary where applicable.

2.1 Identity

Name	Type	Schema.org	Description
Identifier `photographer.id`	text	@id	The permanent unique identifier already assigned to the photographer. JSON-LD states the same value as @id. The identifier is not calculated from the name, telephone, or address.
Title `photographer.title`	text	name	The name of the photographer.
Description `photographer.description`	text	description	A text description of the photographer.

2.2 Incorporation details

Name	Type	Schema.org	Description
Company name `photographer.company.name`	text	legalName	The registered company name, when the business is registered at Companies House and states that name. A missing value stays unknown. This is not the trading name. JSON-LD uses legalName.
Company number `photographer.company.number`	text	additionalProperty	The company number, when the business is registered at Companies House and states that number. A missing value stays unknown. This is not a VAT number. When a number is stated, JSON-LD uses a PropertyValue named companyNumber.
Incorporation date `photographer.company.incorporated_on`	date	foundingDate	The incorporation date, when the business is registered at Companies House and states that date. A missing date stays unknown. JSON-LD uses foundingDate for that stated date.
VAT number `photographer.company.vat`	text	vatID	The VAT number, when the business is registered for VAT and states that number. A missing value stays unknown. This is not the company number. JSON-LD uses vatID.

2.3 Contact

Name	Type	Schema.org	Description
Phone `photographer.contact.phone`	text	telephone	The telephone number of the photographer.
Url `photographer.contact.url`	url	url	The website address of the photographer.
Social profiles `photographer.contact.social`	list	sameAs	Official profiles of the business on third-party social platforms. Excludes the business's own website (see contact.url) and booking or review listings. Each entry has a platform and the absolute https address of the business's own profile. The platform is facebook, instagram, x, linkedin, tiktok, youtube, threads, pinterest, or other. A platform is listed once, except other. The address must use that platform's site. A share or post address is omitted. An entry may also record source, date, confidence, and verification status. JSON-LD uses sameAs for each accepted address.
Booking and review listings `photographer.contact.listings`	list	sameAs	Profiles of the business on booking and review platforms. Excludes the business's own website (see contact.url) and official social profiles (see contact.social). Each entry has a platform and the absolute https address of the business's own profile. The platform is tripadvisor, booking_com, google_business_profile, opentable, or other. A platform is listed once, except other. The address must use that platform's site. A share or post address is omitted. An entry may also record source, date, confidence, and verification status. JSON-LD uses sameAs for each accepted address.
Email `photographer.contact.email`	email	email	An email address for the photographer, when one is stated. Leave it empty when none is known.

2.4 Location and coordinates

Name	Type	Schema.org	Description
Address `photographer.location.address`	text	address	The postal address of the photographer. The original address line stays intact.
Latitude `photographer.location.latitude`	number	latitude	The WGS84 latitude of the photographer.
Longitude `photographer.location.longitude`	number	longitude	The WGS84 longitude of the photographer. A coordinate pair is required before JSON-LD includes GeoCoordinates.
Postcode `photographer.location.postcode`	text	postalCode	The UK postcode when one postcode is present in the postal address.
Street `photographer.location.street`	text	streetAddress	The street line when the postal address separates it from the town. A borough is not the street.
Locality `photographer.location.locality`	text	addressLocality	The town or city when the postal address states it as its own part. A borough is not the locality.
Region `photographer.location.region`	text	addressRegion	The county or region when the postal address states it as its own part. A media-market code is not a region and is left empty.
Country `photographer.location.country`	text	addressCountry	The country when the address states it. A two-letter country code is recorded as the country name. Leave it empty when the country is not stated.

2.5 Opening hours

Name	Type	Schema.org	Description
Opening hours `photographer.hours.opening`	object	openingHoursSpecification	The regular opening hours when a weekly timetable states each open day and its opening and closing times. A current open or closed status is not opening hours. Busy periods are not opening hours. A day with no stated times is left empty.

2.6 Images

Name	Type	Schema.org	Description
Logo `photographer.image.logo`	url	logo	The address of the photographer logo, when one is stated. A missing address is omitted.
Main image `photographer.image.main`	url	image	The address of the main image of the photographer, when one is stated. A count of photographs is not an image. A missing address is omitted.

2.7 Reputation

Name	Type	Schema.org	Description
Review rating `photographer.review.rating`	number	ratingValue	A review score from one provider. It is not a qualification or an award. A scale is recorded only when that provider states it. The score stays in the native record and is not copied into the core business JSON-LD.
Review count `photographer.review.count`	integer	reviewCount	The number of reviews accompanying a review rating from the same provider. It is not calculated from another provider.
Rating count `photographer.review.rating_count`	integer	ratingCount	The number of ratings when the provider states it separately from the number of reviews. It is not calculated from the distribution.
Rating distribution `photographer.review.distribution`	object	—	Numbers recorded against scores 1 to 5. They are not the review count. Schema.org has no single property for the five counts, so this stays unmapped.
Rating scale `photographer.review.scale`	object	—	The lowest and highest points of a review scale, when the scale is stated. Schema.org records those points as separate properties, so this attribute is not given one of them.
Review provider `photographer.review.provider`	text	—	The organisation that published these figures. Figures from another provider are a separate observation and are not averaged together.
Observation date `photographer.review.observed_on`	date	—	The date on which these figures were observed, when that date is stated.

2.8 Price

Name	Type	Schema.org	Description
Price level `photographer.price_range`	text	priceRange	A price indication using £, ££, or £££. Leave it empty when none is stated. This is not a fee.

2.9 Photography

Name	Type	Schema.org	Description
Children and baby photography `photographer.service.children`	boolean	Service	Whether the photographer photographs children and babies. Newborn photography is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Family portrait photography `photographer.service.family`	boolean	Service	Whether the photographer takes a family portrait. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Digital image downloads `photographer.service.downloads`	boolean	Service	Whether the photographer provides the photographs as a digital download. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Photo printing `photographer.service.printing`	boolean	Service	Whether the photographer prints photographs, including a canvas, wall art, a framed print, a document, or a business card. Framing as a separate service is distinct. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Event and team photography `photographer.service.events`	boolean	Service	Whether the photographer photographs an event or a team, including a group and a launch. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
On-location and outdoor shoots `photographer.service.location`	boolean	Service	Whether the photographer photographs away from a studio, including outdoors and in a garden. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Wedding photography `photographer.service.weddings`	boolean	Service	Whether the photographer photographs a wedding. Designing a wedding album is included. A pre-wedding shoot is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Newborn photography `photographer.service.newborn`	boolean	Service	Whether the photographer photographs a newborn. Teaching newborn photography is included. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Maternity photography `photographer.service.maternity`	boolean	Service	Whether the photographer photographs a maternity session. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Pet photography `photographer.service.pets`	boolean	Service	Whether the photographer photographs pets, including horses. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Corporate and business headshots `photographer.service.headshots`	boolean	Service	Whether the photographer takes a headshot for a business or an actor. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Home photo sessions `photographer.service.home`	boolean	Service	Whether the photographer photographs people at their home. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Photo editing, retouching and restoration `photographer.service.editing`	boolean	Service	Whether the photographer edits, retouches, or restores a photograph. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Photo books and albums `photographer.service.albums`	boolean	Service	Whether the photographer makes a photo book or an album. A wedding album designed as part of wedding photography is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Picture framing `photographer.service.framing`	boolean	Service	Whether the photographer frames a photograph or repairs a frame. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Passport and ID photos `photographer.service.passport`	boolean	Service	Whether the photographer takes a passport or identity photograph, including one for a child, and whether those photographs are accepted. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Photo viewing session `photographer.service.viewing`	boolean	Service	Whether the photographer holds a session to view the photographs, including a slideshow. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Home delivery of prints `photographer.service.delivery`	boolean	Service	Whether the photographer delivers prints to a home. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Nursery, preschool and school photography `photographer.service.schools`	boolean	Service	Whether the photographer photographs a nursery, a preschool, or a school. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Branding photography `photographer.service.branding`	boolean	Service	Whether the photographer takes photographs for a brand, including a personal brand. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Product and food photography `photographer.service.product`	boolean	Service	Whether the photographer photographs products or food. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Engagement and pre-wedding shoots `photographer.service.engagement`	boolean	Service	Whether the photographer photographs an engagement or a shoot before a wedding. The wedding itself is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Cake smash photography `photographer.service.cake`	boolean	Service	Whether the photographer photographs a cake smash. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
PR and editorial photography `photographer.service.editorial`	boolean	Service	Whether the photographer takes photographs for public relations or editorial use. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Wedding video and videography `photographer.service.video`	boolean	Service	Whether the photographer films a wedding or offers other videography. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Photography courses `photographer.service.courses`	boolean	Service	Whether the photographer teaches a photography course. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Architectural and interior photography `photographer.service.architecture`	boolean	Service	Whether the photographer photographs buildings or interiors. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Photo scanning and film developing `photographer.service.scanning`	boolean	Service	Whether the photographer scans photographs or develops film, including returning the negatives. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Aerial and drone photography `photographer.service.aerial`	boolean	Service	Whether the photographer takes aerial photographs, including with a drone. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Camera and equipment repair `photographer.service.repair`	boolean	Service	Whether the photographer repairs or services a camera or a lens, including a repair sent by post. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.

2.10 Amenities

Name	Type	Schema.org	Description
Photography studio `photographer.amenity.studio`	boolean	amenityFeature	Whether the photographer has a studio. Black and white photography in that studio is included. A missing value is unknown, not absent. JSON-LD includes a LocationFeatureSpecification only when the value is stated as present.
Breastfeeding friendly `photographer.amenity.breastfeeding`	boolean	amenityFeature	Whether the photographer states that the studio is breastfeeding friendly. A missing value is unknown, not absent. JSON-LD includes a LocationFeatureSpecification only when the value is stated as present.

2.11 Photographer details

Name	Type	Schema.org	Description
Typical turnaround time `photographer.details.turnaround`	text	additionalProperty	How long the photographer says it usually takes to deliver the photographs. The recorded value is Same day, Within a week, Within two weeks, or Longer than two weeks. A missing value is unknown. When a value is stated, JSON-LD uses a PropertyValue named turnaroundTime.
Online ordering or booking `photographer.details.ordering`	boolean	additionalProperty	Whether the photographer takes an order or a booking online. A missing value stays unknown. This is not a booking record. When a value is stated, JSON-LD uses a PropertyValue named onlineOrdering.
Walk-in service `photographer.details.walk_in`	boolean	additionalProperty	Whether the photographer accepts a walk-in, including a same-day sitting. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named walkInService.
Props and outfits provided `photographer.details.props`	boolean	additionalProperty	Whether the photographer provides props or outfits. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named propsAndOutfits.
No obligation to buy prints `photographer.details.obligation`	boolean	additionalProperty	Whether the photographer states that a customer is not obliged to buy prints. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named noObligationToBuy.
Photography packages `photographer.details.packages`	boolean	additionalProperty	Whether the photographer offers a package. This is not the price level. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named photographyPackages.
Booking deposit required `photographer.details.deposit`	boolean	additionalProperty	Whether the photographer requires a deposit to book. A payment plan is included. This is not the price level. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named bookingDepositRequired.