Estate Agent Schema

The Estate Agent Schema organises estate agent identity, contact, location, opening hours, sales and lettings, and coverage into a consistent format, using Schema.org vocabulary where applicable.

2.1 Identity

Name	Type	Schema.org	Description
Identifier `estateagent.id`	text	@id	The permanent unique identifier already assigned to the estate agent. JSON-LD states the same value as @id. The identifier is not calculated from the name, telephone, or address.
Title `estateagent.title`	text	name	The name of the estate agent.
Description `estateagent.description`	text	description	A text description of the estate agent.

2.2 Incorporation details

Name	Type	Schema.org	Description
Company name `estateagent.company.name`	text	legalName	The registered company name, when the business is registered at Companies House and states that name. A missing value stays unknown. This is not the trading name. JSON-LD uses legalName.
Company number `estateagent.company.number`	text	additionalProperty	The company number, when the business is registered at Companies House and states that number. A missing value stays unknown. This is not a VAT number. When a number is stated, JSON-LD uses a PropertyValue named companyNumber.
Incorporation date `estateagent.company.incorporated_on`	date	foundingDate	The incorporation date, when the business is registered at Companies House and states that date. A missing date stays unknown. JSON-LD uses foundingDate for that stated date.
VAT number `estateagent.company.vat`	text	vatID	The VAT number, when the business is registered for VAT and states that number. A missing value stays unknown. This is not the company number. JSON-LD uses vatID.

2.3 Contact

Name	Type	Schema.org	Description
Phone `estateagent.contact.phone`	text	telephone	The telephone number of the estate agent.
Url `estateagent.contact.url`	url	url	The website address of the estate agent.
Social profiles `estateagent.contact.social`	list	sameAs	Official profiles of the business on third-party social platforms. Excludes the business's own website (see contact.url) and booking or review listings. Each entry has a platform and the absolute https address of the business's own profile. The platform is facebook, instagram, x, linkedin, tiktok, youtube, threads, pinterest, or other. A platform is listed once, except other. The address must use that platform's site. A share or post address is omitted. An entry may also record source, date, confidence, and verification status. JSON-LD uses sameAs for each accepted address.
Booking and review listings `estateagent.contact.listings`	list	sameAs	Profiles of the business on booking and review platforms. Excludes the business's own website (see contact.url) and official social profiles (see contact.social). Each entry has a platform and the absolute https address of the business's own profile. The platform is tripadvisor, booking_com, google_business_profile, opentable, or other. A platform is listed once, except other. The address must use that platform's site. A share or post address is omitted. An entry may also record source, date, confidence, and verification status. JSON-LD uses sameAs for each accepted address.
Email `estateagent.contact.email`	email	email	An email address for the estate agent, when one is stated. Leave it empty when none is known.

2.4 Location and coordinates

Name	Type	Schema.org	Description
Address `estateagent.location.address`	text	address	The postal address of the estate agent. The original address line stays intact.
Latitude `estateagent.location.latitude`	number	latitude	The WGS84 latitude of the estate agent.
Longitude `estateagent.location.longitude`	number	longitude	The WGS84 longitude of the estate agent. A coordinate pair is required before JSON-LD includes GeoCoordinates.
Postcode `estateagent.location.postcode`	text	postalCode	The UK postcode when one postcode is present in the postal address.
Street `estateagent.location.street`	text	streetAddress	The street line when the postal address separates it from the town. A borough is not the street.
Locality `estateagent.location.locality`	text	addressLocality	The town or city when the postal address states it as its own part. A borough is not the locality.
Region `estateagent.location.region`	text	addressRegion	The county or region when the postal address states it as its own part. A media-market code is not a region and is left empty.
Country `estateagent.location.country`	text	addressCountry	The country when the address states it. A two-letter country code is recorded as the country name. Leave it empty when the country is not stated.

2.5 Opening hours

Name	Type	Schema.org	Description
Opening hours `estateagent.hours.opening`	object	openingHoursSpecification	The regular opening hours when a weekly timetable states each open day and its opening and closing times. A current open or closed status is not opening hours. Busy periods are not opening hours. A day with no stated times is left empty.

2.6 Images

Name	Type	Schema.org	Description
Logo `estateagent.image.logo`	url	logo	The address of the estate agent logo, when one is stated. A missing address is omitted.
Main image `estateagent.image.main`	url	image	The address of the main image of the estate agent, when one is stated. A count of photographs is not an image. A missing address is omitted.

2.7 Reputation

Name	Type	Schema.org	Description
Review rating `estateagent.review.rating`	number	ratingValue	A review score from one provider. It is not a qualification or an award. A scale is recorded only when that provider states it. The score stays in the native record and is not copied into the core business JSON-LD.
Review count `estateagent.review.count`	integer	reviewCount	The number of reviews accompanying a review rating from the same provider. It is not calculated from another provider.
Rating count `estateagent.review.rating_count`	integer	ratingCount	The number of ratings when the provider states it separately from the number of reviews. It is not calculated from the distribution.
Rating distribution `estateagent.review.distribution`	object	—	Numbers recorded against scores 1 to 5. They are not the review count. Schema.org has no single property for the five counts, so this stays unmapped.
Rating scale `estateagent.review.scale`	object	—	The lowest and highest points of a review scale, when the scale is stated. Schema.org records those points as separate properties, so this attribute is not given one of them.
Review provider `estateagent.review.provider`	text	—	The organisation that published these figures. Figures from another provider are a separate observation and are not averaged together.
Observation date `estateagent.review.observed_on`	date	—	The date on which these figures were observed, when that date is stated.

2.8 Price

Name	Type	Schema.org	Description
Price level `estateagent.price_range`	text	priceRange	A price indication using £, ££, or £££. Leave it empty when none is stated. This is not a fee.

2.9 Estate agency

Name	Type	Schema.org	Description
Property sales `estateagent.service.sales`	boolean	Service	Whether the estate agent sells property. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Property viewings `estateagent.service.viewings`	boolean	Service	Whether the estate agent arranges a property viewing. A virtual tour is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Property purchase `estateagent.service.purchase`	boolean	Service	Whether the estate agent helps a buyer purchase a property. Selling a property is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Property valuation `estateagent.service.valuation`	boolean	Service	Whether the estate agent values a property. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Lettings and property management `estateagent.service.lettings`	boolean	Service	Whether the estate agent offers lettings and property management, including a managed or partly managed letting. An inventory prepared for a letting is part of this service. Finding a tenant is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Tenant finding `estateagent.service.tenant_finding`	boolean	Service	Whether the estate agent finds a tenant. Ongoing property management is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Property marketing and photography `estateagent.service.marketing`	boolean	Service	Whether the estate agent markets a property, including photography, drone photography, and a sales brochure. Advertising on a listing site is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Sales progression `estateagent.service.progression`	boolean	Service	Whether the estate agent handles sales progression, including keeping in touch with the solicitors on a sale. Conveyancing itself is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Property maintenance and repairs `estateagent.service.maintenance`	boolean	Service	Whether the estate agent arranges maintenance and repairs for a property, including emergency plumbing, roofing, and a way for someone to report a repair. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Conveyancing `estateagent.service.conveyancing`	boolean	Service	Whether the estate agent offers conveyancing. Keeping in touch with solicitors during a sale is part of sales progression. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Online property advertising `estateagent.service.advertising`	boolean	Service	Whether the estate agent advertises a property through an online listing. Photography and a brochure are separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Probate and bereavement sales `estateagent.service.probate`	boolean	Service	Whether the estate agent sells a property during probate or after a bereavement. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Mortgage advice `estateagent.service.mortgage`	boolean	Service	Whether the estate agent offers mortgage advice. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Tenant referencing `estateagent.service.referencing`	boolean	Service	Whether the estate agent references a tenant, including a credit check. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Virtual property tours `estateagent.service.virtual_tours`	boolean	Service	Whether the estate agent offers a virtual tour of a property. An in-person viewing is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Post-viewing feedback `estateagent.service.feedback`	boolean	Service	Whether the estate agent collects feedback after a viewing and passes it to the seller. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Property search assistance `estateagent.service.search`	boolean	Service	Whether the estate agent helps someone search for a property. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Periodic property inspections `estateagent.service.inspections`	boolean	Service	Whether the estate agent inspects a managed property at intervals. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Rent collection `estateagent.service.rent`	boolean	Service	Whether the estate agent collects rent and sends a landlord statement. Lettings management is separate. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Surveying `estateagent.service.surveying`	boolean	Service	Whether the estate agent offers surveying, including chartered surveying. A valuation is separate. A surveying credential is part of this service and is not recorded on its own. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Tenancy deposit protection `estateagent.service.deposit`	boolean	Service	Whether the estate agent protects a tenancy deposit. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Land and commercial property `estateagent.service.land`	boolean	Service	Whether the estate agent acts for land or commercial property. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.

2.10 Estate agent details

Name	Type	Schema.org	Description
Areas served `estateagent.details.areas`	list	areaServed	The places the estate agent states that it covers, such as a town or a district. The list is whatever the estate agent states and is not a fixed set of places. An empty list is omitted. JSON-LD uses areaServed.
Out-of-hours support `estateagent.details.out_of_hours`	boolean	additionalProperty	Whether the estate agent offers support outside ordinary opening hours, including an evening, a weekend, or an emergency. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named outOfHoursSupport.
Independent agency `estateagent.details.independent`	boolean	additionalProperty	Whether the estate agent is an independent agency. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named independentAgency.
Family-run business `estateagent.details.family`	boolean	additionalProperty	Whether the estate agent is a family-run business. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named familyRun.
Remote service for distant clients `estateagent.details.remote`	boolean	additionalProperty	Whether the estate agent can work with a client who lives elsewhere. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named remoteForDistantClients.
Pet-friendly lettings `estateagent.details.pets`	boolean	additionalProperty	Whether the estate agent lets a property to a tenant with a pet. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named petFriendlyLettings.
WhatsApp progress updates `estateagent.details.whatsapp`	boolean	additionalProperty	Whether the estate agent sends progress updates by WhatsApp. A missing value stays unknown. When a value is stated, JSON-LD uses a PropertyValue named whatsappUpdates.