Beauty Salon Schema

The Beauty Salon Schema organises salon identity, contact, location, opening hours, treatments, facilities and client information into a consistent format, using Schema.org vocabulary where applicable.

2.1 Identity

Name	Type	Schema.org	Description
Identifier `beautysalon.id`	text	@id	The permanent unique identifier already assigned to the salon. JSON-LD states the same value as @id. The identifier is not calculated from the name, telephone, or address.
Title `beautysalon.title`	text	name	The name of the salon.
Description `beautysalon.description`	text	description	A text description of the salon.

2.2 Incorporation details

Name	Type	Schema.org	Description
Company name `beautysalon.company.name`	text	legalName	The registered company name, when the business is registered at Companies House and states that name. A missing value stays unknown. This is not the trading name. JSON-LD uses legalName.
Company number `beautysalon.company.number`	text	additionalProperty	The company number, when the business is registered at Companies House and states that number. A missing value stays unknown. This is not a VAT number. When a number is stated, JSON-LD uses a PropertyValue named companyNumber.
Incorporation date `beautysalon.company.incorporated_on`	date	foundingDate	The incorporation date, when the business is registered at Companies House and states that date. A missing date stays unknown. JSON-LD uses foundingDate for that stated date.
VAT number `beautysalon.company.vat`	text	vatID	The VAT number, when the business is registered for VAT and states that number. A missing value stays unknown. This is not the company number. JSON-LD uses vatID.

2.3 Contact

Name	Type	Schema.org	Description
Phone `beautysalon.contact.phone`	text	telephone	The telephone number of the salon.
Url `beautysalon.contact.url`	url	url	The website address of the salon.
Email `beautysalon.contact.email`	email	email	An email address for the salon, when one is stated. Leave it empty when none is known.

2.4 Location and coordinates

Name	Type	Schema.org	Description
Address `beautysalon.location.address`	text	address	The postal address of the salon. The original address line stays intact.
Latitude `beautysalon.location.latitude`	number	latitude	The WGS84 latitude of the salon.
Longitude `beautysalon.location.longitude`	number	longitude	The WGS84 longitude of the salon. A coordinate pair is required before JSON-LD includes GeoCoordinates.
Postcode `beautysalon.location.postcode`	text	postalCode	The UK postcode when one postcode is present in the postal address.
Street `beautysalon.location.street`	text	streetAddress	The street line when the postal address separates it from the town. A borough is not the street.
Locality `beautysalon.location.locality`	text	addressLocality	The town or city when the postal address states it as its own part. A borough is not the locality.
Region `beautysalon.location.region`	text	addressRegion	The county or region when the postal address states it as its own part. A media-market code is not a region and is left empty.
Country `beautysalon.location.country`	text	addressCountry	The country when the address states it. A two-letter country code is recorded as the country name. Leave it empty when the country is not stated.

2.5 Opening hours

Name	Type	Schema.org	Description
Opening hours `beautysalon.hours.opening`	object	openingHoursSpecification	The regular opening hours when a weekly timetable states each open day and its opening and closing times. A current open or closed status is not opening hours. Busy periods are not opening hours. A day with no stated times is left empty.

2.6 Images

Name	Type	Schema.org	Description
Logo `beautysalon.image.logo`	url	logo	The address of the salon logo, when one is stated. A missing address is omitted.
Main image `beautysalon.image.main`	url	image	The address of the main image of the salon, when one is stated. A count of photographs is not an image. A missing address is omitted.

2.7 Reputation

Name	Type	Schema.org	Description
Review rating `beautysalon.review.rating`	number	ratingValue	A review score from one provider. It is not a qualification or an award. A scale is recorded only when that provider states it. The score stays in the native record and is not copied into the core business JSON-LD.
Review count `beautysalon.review.count`	integer	reviewCount	The number of reviews accompanying a review rating from the same provider. It is not calculated from another provider.
Rating count `beautysalon.review.rating_count`	integer	ratingCount	The number of ratings when the provider states it separately from the number of reviews. It is not calculated from the distribution.
Rating distribution `beautysalon.review.distribution`	object	—	Numbers recorded against scores 1 to 5. They are not the review count. Schema.org has no single property for the five counts, so this stays unmapped.
Rating scale `beautysalon.review.scale`	object	—	The lowest and highest points of a review scale, when the scale is stated. Schema.org records those points as separate properties, so this attribute is not given one of them.
Review provider `beautysalon.review.provider`	text	—	The organisation that published these figures. Figures from another provider are a separate observation and are not averaged together.
Observation date `beautysalon.review.observed_on`	date	—	The date on which these figures were observed, when that date is stated.

2.8 Price

Name	Type	Schema.org	Description
Price level `beautysalon.price_range`	text	priceRange	A price indication using £, ££, £££, or ££££. Leave it empty when none is stated. This is not a treatment price.

2.9 Treatments

Name	Type	Schema.org	Description
Facials `beautysalon.service.facial`	boolean	Service	Whether the salon offers facials. Advanced skin treatments are a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Manicure `beautysalon.service.manicure`	boolean	Service	Whether the salon offers a manicure or general nail care. Gel nails, BIAB, and nail art are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Massage `beautysalon.service.massage`	boolean	Service	Whether the salon offers massage, including Swedish, aromatherapy, sports, and head, back, or foot massage. Hot stone, deep tissue, pregnancy massage, Indian head massage, and reflexology are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Eyebrow shaping, waxing and threading `beautysalon.service.eyebrows`	boolean	Service	Whether the salon offers eyebrow shaping, waxing, or threading. Tinting, brow lamination, and microblading are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Pedicure `beautysalon.service.pedicure`	boolean	Service	Whether the salon offers a pedicure. A manicure is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Waxing `beautysalon.service.waxing`	boolean	Service	Whether the salon offers body or face waxing. Laser hair removal and eyebrow shaping are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Gel nails and polish `beautysalon.service.gel_nails`	boolean	Service	Whether the salon offers gel nails or gel polish, including removal and builder gel. A manicure, BIAB, and nail art are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Eyebrow tinting `beautysalon.service.eyebrow_tint`	boolean	Service	Whether the salon offers eyebrow tinting. Shaping, brow lamination, and microblading are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Advanced skin treatments (hydrafacial, peels, microneedling, dermaplaning) `beautysalon.service.advanced_facials`	boolean	Service	Whether the salon offers advanced skin treatments, including hydrafacial, chemical peels, microneedling, dermaplaning, and microdermabrasion. A general facial is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Eyelash extensions `beautysalon.service.lash_extensions`	boolean	Service	Whether the salon offers eyelash extensions. A lash lift and an eyelash tint are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Lash lift `beautysalon.service.lash_lift`	boolean	Service	Whether the salon offers a lash lift. Eyelash extensions and an eyelash tint are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Spray tan `beautysalon.service.spray_tan`	boolean	Service	Whether the salon offers a spray tan. Sunbed hire is recorded with this service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Aesthetics treatments `beautysalon.service.aesthetics`	boolean	Service	Whether the salon offers aesthetics treatments such as skin boosters. Botox and dermal filler are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Microblading and semi-permanent makeup `beautysalon.service.microblading`	boolean	Service	Whether the salon offers microblading or semi-permanent makeup, including powder brows. Eyebrow tinting and brow lamination are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Hot stone massage `beautysalon.service.hot_stone`	boolean	Service	Whether the salon offers hot stone massage. A general massage is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Eyelash tint `beautysalon.service.eyelash_tint`	boolean	Service	Whether the salon offers an eyelash tint. Eyelash extensions and a lash lift are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Deep tissue massage `beautysalon.service.deep_tissue`	boolean	Service	Whether the salon offers deep tissue massage. A general massage is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Hair services (cut, colour, styling) `beautysalon.service.hair`	boolean	Service	Whether the salon offers hair cutting, colouring, or styling. These stay one service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Ear piercing `beautysalon.service.ear_piercing`	boolean	Service	Whether the salon offers ear piercing. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
BIAB nail treatment `beautysalon.service.biab`	boolean	Service	Whether the salon offers a BIAB nail treatment. Gel polish and a general manicure are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Brow lamination `beautysalon.service.brow_lamination`	boolean	Service	Whether the salon offers brow lamination. Eyebrow shaping, tinting, and microblading are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Nail art `beautysalon.service.nail_art`	boolean	Service	Whether the salon offers nail art. A manicure and gel polish are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Laser hair removal and electrolysis `beautysalon.service.laser`	boolean	Service	Whether the salon offers laser hair removal or electrolysis. Waxing is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Pregnancy massage `beautysalon.service.pregnancy_massage`	boolean	Service	Whether the salon offers pregnancy massage. A general massage is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Indian head massage `beautysalon.service.indian_head`	boolean	Service	Whether the salon offers Indian head massage. A general massage is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Reflexology `beautysalon.service.reflexology`	boolean	Service	Whether the salon offers reflexology. A general foot massage is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Dermal filler `beautysalon.service.dermal_filler`	boolean	Service	Whether the salon offers dermal filler. Botox and other aesthetics treatments are separate services. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Botox and anti-wrinkle injections `beautysalon.service.botox`	boolean	Service	Whether the salon offers Botox or anti-wrinkle injections. Dermal filler is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Makeup application `beautysalon.service.makeup`	boolean	Service	Whether the salon offers makeup application. Microblading is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.
Mobile treatments at home `beautysalon.service.mobile`	boolean	Service	Whether the salon offers treatments at a client's home. A treatment at the salon is a separate service. JSON-LD includes a Service of this name in hasOfferCatalog only when the value is stated as offered. An explicit no and an unknown value add nothing.

2.10 Amenities

Name	Type	Schema.org	Description
Parking available `beautysalon.amenity.parking`	boolean	amenityFeature	Whether parking is available. A missing value is unknown, not absent.
Wheelchair access `beautysalon.amenity.wheelchair_access`	boolean	amenityFeature	Whether the salon has wheelchair access. A missing value is unknown, not absent.
Refreshments offered `beautysalon.amenity.refreshments`	boolean	amenityFeature	Whether the salon offers refreshments. A missing value is unknown, not absent.

2.11 Salon details

Name	Type	Schema.org	Description
Gift vouchers `beautysalon.salon.gift_vouchers`	boolean	additionalProperty	Whether the salon offers gift vouchers. This is not a treatment and not a price. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named giftVouchers.
Online booking `beautysalon.salon.online_booking`	boolean	additionalProperty	Whether the salon offers online booking. This is not an offer and not a price. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named onlineBooking.
Walk-ins welcome `beautysalon.salon.walk_in`	boolean	additionalProperty	Whether the salon welcomes walk-in clients. Opening hours are a separate field. A missing value is unknown, not absent. When a value is stated, JSON-LD uses a PropertyValue named walkIn.